Brief

Awaaz De stands as a Customer Engagement Platform catering to the Financial Services sector within Emerging Markets. Leveraging cutting-edge technology, their objective is to transcend access and literacy barriers, ensuring outreach to last-mile customers in vernacular languages throughout their financial product journey. Their endeavors are directed towards enhancing collections efficiency and fostering customer engagement through personalized products and services, comprehensive customer support, and initiatives aimed at promoting financial literacy.

Team

• Product Team Lead: Aditya Sethi
• Service Designer: Nirja Shah
• Software Engineer: Kavyaa Sheth

Project Process and Collaboration

• Support development of service design blueprint and functional specifications for Conversational AI pilots
• Conduct UX field research and usability testing
• Facilitate Design workshops with clients.
• Scripting and content writing for Conversational AI agents.
• Collaborate with engineering and client success teams for product development
• Document insights, meeting notes and action points
• Highly obsessed with customer delight conceptualizing and building products that are loved by users.

Ajmer, March 2024 | On-Field user testing for Zero Balance Account Use Case

Group photo in no particular order: Awaaz De Product Team, Client X team, Ajmer Bank X Branch CRO Field Officers, Customers

Meerut, December 2023 | On-field Product testing for Welcome Call Use Case

Hyderabad, November 2023 | Design Workshop with Financial intermediary (Client X) at their Headquarters to Define Personas, Map down the Service Blueprint, Identify Key Pain points to discover the ideal Use-Case for their Conversational AI Pilot

Bengaluru, January 2024 | Design Workshop with the Bank at their Headquarters (Client X) to Define Personas, Map down the Service Blueprint, Identify Key Pain points to discover the ideal Use-Case for their Conversational AI Pilot